What is Artist Management?
Artist management is the guidance of the career of an artist in the entertainment industry. An Artist Manager is a professional who oversees the artist in every facet of their career and works as the facilitator and coordinator of the Artist’s entire team. An Artist Manager advises and counsels in every aspect of the entertainment industry.
The role of the Artist manager varies from industry to industry and can be known as Talent Management, Music Management, Band Management or even Business Management.
An Artists Manager differs from the Artists Agent as they assist the Artist in moulding their career by way of introductions and establishing connections whereas the Agent has authority to make decisions on behalf of the Artist.
The Role of an Artist Manager?
The manager’s main job involves assisting the artist in determining decisions relating to career moves, scheduling bookings, promotion of the artist, publicity, label relations, business deals, recording contracts, styling & fashion, finances and all other aspects of the acts career. The manager will introduce and establish connections within the industry.
The Artist Manager will have extensive interaction with the Artist and generally becomes the most important person in Artist career.
Who Uses Artist Managers?
Artist managers are used by actors, musicians, DJ’s, writers, bands, directors, authors, models and, professional athletes.
Choosing an Artist Manager
Choosing an artist manager is a very important process if you are serious about becoming competitive in a particular industry. You must look at the skills of the potential manager and in particular qualification, experience, contacts in the industry and past results.
The more contacts the manager has in the particular industry, the more effective they will be at their job.
It is important to have a written management contract that clearly sets out the rights and obligations of both the artist and the manager. This will reduce the potential for misunderstanding or problems as the Artists career develops. All aspects of the relationship should be clearly defined.
How to become an Artist Manager
The main criterion to becoming an artist manager is to learn the industry in which you wish to represent. The first step to becoming a manager is becoming knowledgeable on “all things’ in the industry. The more contacts you have in the industry the most effective you will be in promoting and assisting the Artist and improving your position as an artist manager.